About Us

veloflow car


Veloflow products have been created by passionate cyclists, serious about their performance, and was founded by Cardiff-based Nathan Adams at the ripe age of 43. Having ridden as a youth for the Welsh National Team on both track and road, Nathan, like most amateur cyclists, got absorbed by daily life, his business and his family. In 2015 Nathan decided that he would take his cycling seriously again and set some big goals to compete once more at senior National level and at the World Championships. During his training and competition, it became apparent that, whilst there were many drinks, supplements and other forms of sports nutrition out there, none seemed to satisfy the needs for his age, training intensity and competition requirements. Veloflow was born by consulting sports nutritionists, whilst blending well-researched science with the established nutritional wisdom to produce maximum endurance in cycling and sport in general.

Our aim is to blend our passion for endurance cycling and sports by producing high-quality products that meet the demands of cyclists with the desire to push themselves to higher levels of physical performance. No matter what level you are at, we believe every ride can be a better ride. Veloflow is there to help your mental endurance as much as the physical by being there just when you need it. Veloflow will help you attack those hills harder, sprint stronger and tear across those flats that much faster.

no bonk guarantee

Veloflow has a no-compromise attitude and we want all our formulas and products to deliver great results. Unlike some other sports energy brands, we don’t just use ingredients for fun, in tiny amounts, just to SAY that we use them. Instead, we use them in the right quantities based on scientific studies so that our products pack the punch you need to perform. All our products are produced in outstanding facilities that are GMP certified with relevant ISO accreditations and come supported with the Veloflow “NO BONK GUARANTEE”: If you use our products, follow the instructions on the back of the packet and still feel like you bonked, then we'll give you your money back!*

Our Veloflow Test Team can be found riding the Welsh hills, training hard and competing around the UK. Riding the same roads as Tour de France winner Geraint Thomas, Veloflow riders often ride with professionals from various cycling disciplines in order to test products and continually develop the Veloflow range.

*we are happy to refund you for any product you buy from us if you feel it has not delivered the desired performance effects. Simply send the remainder of your product back and we will refund you the remainder of what is left minus any p&p. All product will be weighed and refunded at a pro rata rate.